Everything begins with a dream! And my dream was to become a professional make-up artist in Hollywood.


When I was 18 years old, I worked two jobs, one at a hair salon & the other at a coffee shop. I saved every penny until I had enough to attend Body & Soul, a prestigious school for makeup artists in Munich.


By the age of 19, I had successfully finished the education requirements needed to become a makeup artist and I was self-employed, working with L’Oréal & private clients. That’s when my journey really began. I had an extensive list of clientele who flew me around the world to come work in their private homes- most of whom I still work with today.

In 2008, I launched my first beauty salon in Linz, Austria, with my mum as my business partner. At that time, we were one of the first lash extension studio. Working together with my mum was a great experience. We had a beautiful, joyful time together. I believe that part of the reason our business blew up was because we had so much fun working together.


The following year, in 2009, I was introduced to the world of fine permanent makeup. I went back to school & got my license as a Permanent Makeup Artist.


I was met with great success when I offered permanent makeup services at our beauty studio. To this day, l travel to Austria to meet with clients for permanent makeup. (I’m extremely grateful for this!)


But back at that time, I still wanted more. I had become laser-focused on learning absolutely everything there was to learn about within the whole beauty & skin industry. The more I learned about skin & face, the hungrier I became to know more about these subjects on a deeper level.


So, I went back to school & furthered my education. I studied to become a certified orthomolecular aesthetician from the Swiss cosmetic company, Binella. My courses consisted of studies on cell therapy, orthomolecular essences, nutritional science & holistic cosmetics. I loved every minute of it! I had discovered my true passion & this is what led me to the USA.


In 2014, after completing my education & obtaining my certification in orthomolecular aesthetics, I bought a one-way ticket to New York City. When I arrived, I spent my first few days ringing the doorbell at every single dermatology office on the upper east side of Manhattan, asking if they had a job for me. By day 3, I had two interviews with two phenomenal dermatologists, one of which was Dr. Sobel- one of the most well-known dermatologists in the world. Working with Dr. Sobel was an incredible opportunity. He became a mentor to me, helping me to grow & hone invaluable skills. I learned so much from him.


After three beautiful years, I was ready to open my own business in the US. I partnered with LUXUSLASHES©, a top eyelash extension company based in Austria. They had the best product line I had ever seen, one that I wanted to introduce as, “A new generation of eyelash extensions,” to the American market.

My plan was to launch multiple lash lounges in America, as well as offer professional training in my own beauty academy, allowing lash artists to get certified & have access to the highest quality of lash related products.


My plans changed in March 2020, when the pandemic hit the world. Like so many others, my company went out of business. 12 months of no work gave me plenty of time to come up with a new game plan. So, I decided to launch BEAUTY  - FACE - SKIN a brand that encompasses all of my passion, skills & techniques regarding facial aesthetics.


I refuse to give up my dreams because I love what I do & I am doing it with passion.